Why is it so hard to find clothes to fit?

For decades, clothing sizes have been based on outdated body data, creating fit issues for most women. Tanya Dove’s research examines how these flawed standards persist and explores what can be done to improve garment sizing for a more accurate fit.
Dr. Dove’s BCSizing system introduces a digital solution that integrates bust cup sizes into each clothing size, addressing the industry’s long-standing B-cup standardisation.